Thirty-day refund. Say the word and it all comes back.
Renews at $47 a year. Cancel in two clicks in your Substack account.
Cancel and you keep the free fifty.
The fine print
Teaching ThursdaysEmails one chapter every Thursday, October 29, 2026 to September 30, 2027. Thirty-nine chapters in order, then the toolkit and the seven-day plan. Nothing ships. Join in March and October is still there to read.
Two emails on Thursday, not oneThe chapter, then the twenty. Wednesday stays one email, forever.
Why the year costs less than the hardcoverSame text, by email, plus the chat. The hardcover is the book in your hands.
Why it costs less than one PopCallMost people never send me anything. If you do, you got the best deal on this page.
This is launch pricing.
More members means more of my week, so the price goes up.
The rate you join at is the rate you keep.
Substack enforces that, not me.
Before you ask
The questions I get. Answered here, and again if you ask. I repeat myself all day.
Same questions. Different cafe.
Is the newsletter free, or free until issue three?
Free. Fifty every Wednesday, the whole archive, and the software when it opens.
No card. No timer.
The paid tier adds the book, twenty more ideas built to sell, and a 1-to-1 chat with me on the PostIdeas Substack.
Nothing gets taken away from the free side if you never upgrade.
What’s the difference between the free fifty and the paid twenty?
The free fifty are built to be seen.
They start with a feeling somebody is having at eleven at night, and they earn
attention on their own.
The paid twenty start in the same place and end at your offer, so you can sell without
your customer feeling sold to.
Wednesday is the free fifty, one email.
Thursday is paid, two emails.
The chapter, then the twenty.
You want both.
The free fifty work perfectly well alone if this isn’t the month.
I’d be joining partway through the book. Do I get the chapters I missed?
Yes, once you’re paid.
The chapters sit in the paid archive in order, so joining in March gets you October through February the same day.
Read them in a weekend or one a night.
The free archive is separate and holds every Wednesday fifty from the first one.
Nobody starts behind.
I’ve never posted anything. Is this for me?
Not yet, and I’d rather say so than take your email under false pretenses.
The fifty assume you’ve been posting and it isn’t working.
If you haven’t started: pick one platform, post twelve times, don’t judge any of them.
Then come back and the fifty will make sense.
Get on the free list in the meantime.
It costs nothing and you’ll see what good looks like before you need it.
Who are you when you’re not making things like this?
I run a growth agency, and this page is not it.
Before that I built and closed So Social, a seven-figure creator marketing agency.
Everything here exists because the client work kept showing me what people pay
consultants to fix that should have been a tool or a book instead.
Undiagnosed is the exception.
That one came out of my own life.
Why is there a health app on a marketing site?
Because you can be more than one thing, and so can a site.
I’ve been undiagnosed for four years with my records scattered across six portals, so
I built the thing I needed.
Plenty of the people who read my work are running a business out of a body that isn’t
cooperating.
Nobody builds for that person.
I did.
I spend six figures a quarter on acquisition. What do you actually do?
Funnels, offers, paid acquisition, and the pages people buy from.
Usually I touch the offer and the landing page before I touch the media.
Most accounts I see are paying to send traffic at something that was never going to
convert.
We talk, I tell you whether I’m the right person, and if it turns into a project we
price it there.
When does the comments book actually turn up?
Your copy doesn’t exist until you order it.
It’s printed and bound for you, one at a time.
It can arrive in as soon as 7 business days, depending on the shipping speed you pick at checkout.
You’ll get tracking the day it ships.
You don’t wait empty-handed.
Ten pages land in your inbox the night you order, and ten more a week later.
30-day money-back guarantee.
Back in the condition it arrived, to Velocity Tech Inc., 382 NE 191st St #352040, Miami, FL 33179, within 30 days of delivery, and you get the price of the book back.
Return shipping is on you.
Is this whole site a funnel?
Obviously. I build funnels for a living, so it’d be strange if mine were an accident.
The thing at the top is free.
The newsletter price is printed on the page instead of hiding behind a paywall.
So are the book prices, and the rate on my time.
There’s no countdown pretending you have to decide tonight.
Every price here is printed on the page except one.
Undiagnosed, and I say why on its own page.
Where this goes
Start with Wednesday.
This week’s fifty are already written.
You’re the only thing missing.
Subscribe on Substack and they land the second you confirm.