About me

Woman. Black. Queer. Geriatric. Always making something.

Even if it’s only my eyebrows, blonde, for four days.

Ashleigh in a white tee throwing a peace sign in a bathroom selfie, blonde buzz cut and blonde eyebrows, deadpan

Day 3/4 of the eyebrows. Taken on my UWS toilet.

Everybody kept telling me to pick a lane.

Marketing or software.

Serious or funny.

Pick one.

I spent years trying and it made all of it worse.

The version of me that only does one thing has never been the version anybody responded to.

So this is the whole playground.

The niche is me, and I’m a lot of things at once.

Growth marketing that moved $175M in tracked social sales for other people.

Software I built because I needed it.

Books about posting, and books about being a person.

The music I pick apart.

It is one skill, and it made me unbearable at parties for a while.

The work

Twelve years. $175M in tracked social sales. Other people’s accounts.

Almost all of it on social, across 100+ brands and creators.

12th Tribe, Happy Dad, Sand Cloud, Fanjoy, Cloak, and Dre London, who manages Post Malone.

Before this I built and closed So Social, a seven-figure creator marketing agency.

Ashleigh in a tan sweater, beanie and sunglasses against a wood wall

Twelve years of looking like I’m not working. I was working.

What took so long

Hand me a stranger’s brand and I could do it in my sleep. Mine, I couldn’t touch.

For most of that time I told myself I couldn’t market myself.

Sit me in front of my own account and nothing came out.

It took two years offline to work out why.

This site is the answer.

Ashleigh lying upside down in an orange chair, reaching toward the camera

The only angle my own account ever made sense from.

Also true

Undiagnosed for four years. So I built an app about it.

I read constantly and I’ll talk about music until you leave.

Famous is the tool creators love right up until somebody with a bigger budget takes it.

Rich you build one buyer at a time, and nobody can outbid you for it.

Ashleigh in a hospital bed in a mask, IV line behind her, snowflake blanket

Day nine. The blanket had snowflakes. The chart had nothing.

Ashleigh working on a laptop on an airport terrace

JFK rooftop. Working. The planes are for scale.

Why the good part is free

I’d rather be useful to a few thousand people than inspiring to a million.

Years of fixing growth for people with enormous audiences.

The same handful of problems every time.

Almost none of them needed a consultant on retainer.

They needed somebody to tell them the answer once, in about seven minutes.

So I wrote it down and put a phone number on it.

Six answers should cost you seven minutes, not a retainer.

Start with Wednesday →

The newsletter · free

Woman. Black. Queer. Geriatric. Always making something.

Twelve years. $175M in tracked social sales. Other people’s accounts.

Hand me a stranger’s brand and I could do it in my sleep. Mine, I couldn’t touch.

Undiagnosed for four years. So I built an app about it.

I’d rather be useful to a few thousand people than inspiring to a million.

The short version arrives on Wednesday.