$2.9M for a seltzer. $497,090 in ten days. 840% ROAS. All on other people’s accounts.

The brand

Launched June 2021 by the creators behind the Full Send Podcast.

1.5M followers and a can that refused to be skinny.

An eighteen-month partnership.

The challenge

Convert followers into customers in the most crowded shelf in beverage.

Keep the irreverent voice inside strict alcohol advertising rules.

Sell beverage and apparel against giants with much bigger budgets.

What I did

I wrote an ad voice that kept the rebellion and stayed inside the rules.

Scripts spoke to what people hate about traditional seltzer.

Targeting went past the NELK audience to real seltzer drinkers, segmented by what they drink, how they live and how they shop.

A testing protocol that optimized for sales today and the brand next year.

The results

$2.9M in revenue from $401K ad spend.

7.30 ROAS.

9.24% conversion rate.

25.4M unique users reached.

106M+ impressions.

$0.44 CPC, held while scaling.

The brand

Founded 2015. Longer, stronger hair without the expensive, dangerous treatments.

For women with dry, lackluster hair who were being ignored by the big brands.

The challenge

A superior product and zero brand recognition in the most competitive category in beauty.

Needed a whole marketing ecosystem built from scratch.

What I did

I built the infrastructure from the ground up: funnels, landing pages, buyer personas.

Wrote and managed every ad in-house, so the story never drifted.

Found the niche audiences the big brands were skipping and built a loyal base there.

The results

$0 to $2.3M in eight months.

$40,000+ in the first month.

Consistent growth across a two-year partnership.

They went on to sell the brand.

The brand

Started in San Diego with a single towel and a conservation mission.

Now a multi-million dollar retail brand with stores across California.

The challenge

Scale beyond local beach sales.

Turn one product into a lifestyle brand with a community around it.

Grow fast without losing the mission.

What I did

I mapped the customer journey from towel frustration to ocean conservation and built the messaging on that line.

Built the ambassador program from zero to 300,000+ members in under a year.

Wrote the core messaging framework the brand still runs on.

The results

First $1M in revenue, profitably, inside three months.

300,000+ ambassadors.

Helped secure the Shark Tank appearance.

Growth to $20M+ in revenue and retail across California.

Over $100,000 in marine conservation donations.

In the ads account: $1.67M spent, $10.36M back, 292,778 purchases.

The brand

Fanjoy is the merch platform behind the world’s top creators, with lines scaled to eight figures.

A three-year partnership.

The challenge

Test pure ad creative on TikTok with no influencer content.

Scale cold traffic profitably in ten days.

What I did

Direct-response scripts that felt native to TikTok without a creator in frame.

Broad prospecting on TikTok, the same message retargeted on Instagram.

It worked so well it became the primary strategy for the whole quarter.

The results

$497,090.70 total revenue.

$476,854.89 of it from first-time customers.

48,529,249 impressions. 545,431 clicks.

50.7K conversions.

The brand

Born from one of the most influential content groups on the internet and their podcast.

Guests like Elon Musk, Donald Trump and Mike Tyson.

A clothing line that wanted to be more than merch.

The challenge

Position Full Send as a legitimate streetwear brand, not podcast merch.

Do it with almost no creator in the creative.

What I did

Copy that positioned Full Send as a streetwear authority.

Targeting built on fitness, fashion and streetwear interests instead of podcast consumption.

Opened prospecting pools of people who had never followed or bought.

The results

$345,735 in revenue from $41,180 in ad spend.

8.4x ROAS overall.

3.9x on cold prospecting.

8.48% conversion rate.

98% of advertising featured zero creator content.

The brand

Apparel and accessories for one of the largest fanbases on earth.

An eighteen-month partnership.

The challenge

No dedicated promo content, no ad creative from the creator, limited placements.

Keep his humor and voice in paid without him in it.

What I did

Ad scripts built from real customer reviews, turned into storylines in his voice.

A targeting framework of 23 distinct audience segments.

Scaled spend from $3.5K to $49K a month without losing efficiency.

The results

6.52x ROAS across the overall account.

Promotional campaigns at 10x ROAS.

$3.5K to $49K monthly spend, efficiency held.

Over $200K in retargeting revenue in one quarter.

The brand

One of the biggest stars in music.

A one-year partnership with Live Nation and London Entertainment.

The challenge

Push merch with no tour dates, no new music and no artist promotion.

Keep sales moving on creative alone.

What I did

Edited existing music videos and live performances into scroll-stopping ads.

Captions written in the artist’s own voice.

Storyboarded and directed lifestyle shoots that captured his aesthetic without him present.

The results

5,570% increase in merch revenue.

5x ROAS. 40,000,000 impressions.

5% CTR.

$0.21 cost per landing page view.

40% increase in conversion rate.

3x increase in ROAS.

Consistent daily revenue with no tour support.

The brand

Founded by two gaming creators.

Wanted a brand that could stand without them.

The challenge

Scale a creator-founded brand with minimal creator involvement.

Stay authentic to a 54M+ subscriber base while reaching fashion buyers who had never heard of them.

What I did

Two voices in harmony: creator-authentic and brand-elevated, each for its audience.

Talent was rarely available, so content was digitally created to spec.

A fresh targeting matrix for every collection, built on theme and style.

The results

Prospecting ROAS 3.70x.

Retargeting ROAS 8.09x.

Previous agency: 3.9x total.

My prospecting alone matched it.

Retargeting more than doubled it.

460% increase in prospecting ROI.

114% in retargeting ROI.

240.7% increase in conversion rate.

One month: 291.8K users, $1.9M revenue, 4.08% conversion.

The brand

One of the biggest entertainment brands on YouTube, turning fans into a DTC business.

The challenge

No access to their YouTube content for ads.

No shoots with the talent.

Build commerce with in-house assets and everyday models.

What I did

The insight: the fans were kids, and the buyers were their moms.

A dual-targeting strategy that spoke to the end user and the purchaser.

Creative built around quality, value and gift-worthiness, in Dude Perfect’s energy.

The results

4x ROAS on prospecting.

10x on retargeting.

8.6% conversion rate.

A new, highly profitable customer segment.

A replicable launch framework for new products.

The brand

Premium skincare founded by Pharrell Williams.

Inclusive self-care, sustainable practices.

The challenge

Two prospecting audiences where thousands of combinations existed.

No exclusions, so cold and warm traffic were mixed together.

Single-variation ad sets and no structured testing.

What I did

Rebuilt the funnel with proper exclusions and segmentation.

Found that Instagram and iOS converted best and built around it.

Retargeting broken out by time window, including a replenishment campaign at the 21-day mark.

Testimonials and micro-influencer content as the proof layer.

The results

Revenue up 43.9% month over month.

Users up 22.8%.

Sessions up 28.8%.

Ecommerce conversion rate up 5.5%.

The brand

The flagship was an $800 course on brand partnerships.

The downsell was my book, The Micro-Influencer’s Brand Partnership Bible, an Amazon bestseller.

The challenge

Reach micro-influencers and coaches with under 10,000 followers in the US, Canada and UK.

Build a 60,000-contact list with no paid ads and no posting.

Send over 2 million emails and make every one feel personal.

What I did

AI-driven scraping and enrichment to find and segment the exact profiles.

A cold email funnel: free lead magnet, nurture, the $800 course, then the book as the downsell.

A Pipedrive system with templated replies for every scenario, run by trained VAs.

The results

$634,768 in digital product sales in under eight months.

About $3,500 a day.

Over 36,000 of the 60,000 prospects joined the newsletter.

32%+ response rate on first outreach.

50% open rates on the newsletter after.

Fully automated. No Instagram posts, no DMs.